Slugs are one of the most devastating pests faced by UK farmers – without effective control, large amounts of wheat and oilseed rape would be severely damaged. Slug It Out is aimed at reducing the levels of the most commonly used chemical in slug pesticides – metaldehyde – in the water supply. Although harmless to humans, the chemical is very difficult to remove at water treatment works and meeting tough EU targets on it is a real challenge for the region.
As part of the brand development, Fine Design were asked to come up with a logo that was friendly and appealing, without being too gimmicky. The result is a logo that is bold and compact, with strong typography and a touch of humour in the use of the silhouette of a slug taking a bite out of the ‘l’. The logo incorporates the Anglian Water colours of purple and blue with the phrase ‘healthy crops’ picked out in a soft green, complementing the overall colour scheme.
We were looking for a design agency that had experience with the industry demographic we were looking to target but were also able to keep within our wider corporate brand guidelines. Fine Design were able to produce something engaging, flexible and in keeping with the look and feel of the company, which could also be picked up and read by the farming community our campaign was aimed at.
Choosing a new creative team to work with your business or brand can sometimes be a less than straightforward process. If you value working with a team of multi-disciplined designers who think strategically, talk practically and design with originality then look no further.
From cost-effective brand promotion to fully SEO optimised and CMS driven websites including images from our in-house photography studio bring projects to life in style, Fine Design Ltd guarantee to turn your marketing challenge into a mutually rewarding experience. It's what we've been doing for hundreds of companies over the last 23 years from our offices in the market town of March, Cambridgeshire.
Fine Design Ltd are more than just designers – we are a trusted extension to the marketing teams of all our clients. As such, we've handled everything from exhibition and packaging design to sales promotions and point of sale. We're fast, cost-effective and friendly!
We'll help you create, grow and protect your brand across all channels without a fuss and without any bad surprises (of the financial kind) along the way. Great ideas start with great conversations. Come and talk to Fine Design Ltd about your design and marketing challenges and you'll find us the perfect partner for your business.
We are based in Cambridgeshire, but work with clients all over the UK and Europe.
Good website design is paramount if you want visitors to find what they came looking for - in the least number of clicks, and especially if you are selling online. First impressions are so important - you never get a second chance to make a first impression. Fine Design has the web design and technical expertise to turn browsing into business on a 24/7 basis.
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Does your company or product need a fresh new look without the cost of changing your logo design? Then let us create a new house style that compliments your existing logo. This new look can then run through all media and completely overhaul your marketing tool kit, from packaging to website development, literature, exhibition graphics and vehicle livery.
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Brand promotion takes many forms and print based communications still play a vital role in acquiring and keeping customer relationships in tune with your operation. We can design, write, photograph and conceive high profile corporate literature or promotional materials such as direct mailers and flyers – taking a project from concepts to print delivery for you in days
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