Anglian Water have launched a new campaign called Slug It Out and they have approached Fine Design to help develop the brand.

Slugs are one of the most devastating pests faced by UK farmers – without effective control, large amounts of wheat and oilseed rape would be severely damaged. Slug It Out is aimed at reducing the levels of the most commonly used chemical in slug pesticides – metaldehyde – in the water supply. Although harmless to humans, the chemical is very difficult to remove at water treatment works and meeting tough EU targets on it is a real challenge for the region.

As part of the brand development, Fine Design were asked to come up with a logo that was friendly and appealing, without being too gimmicky. The result is a logo that is bold and compact, with strong typography and a touch of humour in the use of the silhouette of a slug taking a bite out of the ‘l’. The logo incorporates the Anglian Water colours of purple and blue with the phrase ‘healthy crops’ picked out in a soft green, complementing the overall colour scheme.

We were looking for a design agency that had experience with the industry demographic we were looking to target but were also able to keep within our wider corporate brand guidelines. Fine Design were able to produce something engaging, flexible and in keeping with the look and feel of the company, which could also be picked up and read by the farming community our campaign was aimed at.
Media Manager of Anglian Water, Nik Shelton

“Anglian Water Slug it Out campaign”

...making the pieces fit

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