We were chosen by Fenland District Council in 2018 to develop a new brand identity for Hereward Community Rail Project. It needed to have a fresh modern design that identified them as part of the national rail network. To begin the process we produced five logos, three were chosen and put to a secret public online poll. Once we knew the chosen logo we then developed the brand with brand guideline booklet, promotional literature and graphics. The unveiling of the brand was at FDC council offices in March with CRP partners Fenland District Council, and train operators CrossCountry, East Midlands Trains and Greater Anglia joined with other steering group members, volunteers and local organisations including ourselves.