An evolving worldwide brand
The main aim of this campaign was to raise awareness of Tozer Seeds’ extensive product range. We achieved this by improving the overall customer experience on their website.
For any business, a website plays a crucial role in connecting with your target market. With this in mind, it’s vital that your site is responsive, easy to navigate, and aesthetically pleasing.
Tozer Seeds asked us to update their website in order to improve its design, responsiveness, and functionality. Their main objective was to add a ‘taste of innovation’ to the overall look and feel of the site, whilst allowing visitors to enjoy a more contemporary look. We reviewed and updated the design of the full website, as well as the CMS system. The Tozer Seeds website consisted of 4 sections: a UK/Europe version, Spanish version, an American version, and Tozer Pacific version. There was a selection menu to support the site’s functionality that allowed users to select the area or language most appropriate to them.
Tozer Seeds asked us to create a short video for their website, telling the story of the company’s beginnings in 1944 and bringing that story right up to date.
In celebrating the company’s dynamism and innovation, the video combines moving images, stills and infographics. It is accompanied by an English voice-over and upbeat music, and is fast-paced, serving to emphasise Tozer’s place at the forefront of seed supply, product development and the continued improvement of vegetable varieties.
We have been working with Tozer Seeds for several years, developing their brand, creating multilingual websites, designing corporate literature and producing exhibition systems. Tozer Seeds is an independent, family-owned business, covering three generations, who have dedicated themselves to the continued growth of a company that is now recognised as a world leader in quality seed development. In recent years it has established new branches in Spain, USA and Australia, supported by a network of professional distributors throughout the world.