Attention-grabbing graphicsGraphics can make or break an exhibition stand.
Although you might be tempted to scrimp on the cost of graphics, given that you’ve already paid for the space and the logistics of having your stand properly staffed, poor quality or ill-thought out graphics could easily undermine the value of that investment. Exhibition stand graphics that present your company in the best possible light can be very cost effective.
Professionally designed graphics will give you clearer messaging and will ensure brand consistency by closely following your brand guidelines. Everything will be correct and consistent – typefaces, colours, relative size and position of your logo – and will mean your graphics are on-brand and on-message.
Well-designed graphics should offer three levels of engagement for visitors to your stand. The first level is the largest attention-grabber of all. Your company name, big and visible from up to 100 feet away, should be the shout-out, the call to everyone in the hall. It should include a tagline: a short phrase summing up what you do. The second level should allow potential customers to learn more, to draw them in, build their interest, but still be readable from up to 50 feet away. The third level is the detail level for those with a serious interest in your products or services. These are the A3 or A4 boards that show what you are selling. Ultimately, your graphics should serve as enticers – drawing people in to engage with your sales team. They should be well-designed and well-printed and present your company in the best possible light.