Packaging is a courier for your brandAlthough we are happy to start a package design with your existing branding, we can also start from scratch and look at what else is possible?
The design of packaging requires a holistic approach
There are the obvious practicalities. The end-user wants their product delivered in a usable condition. Statutory considerations mean that a sell-by date, barcode and nutritional information, where they are needed, are displayed. Your packaging is also a courier for your brand, whether in-store, online or at home in your kitchen cupboard.
Our clients make informed choices. We can create concepts for their packaging to get a realistic idea of how the finished product will look. Once the optimum design has been chosen, we can expand it into a series of proofs adapted to bottles, boxes, labels, pouches and squeezable tubes. To enhance the buying experience, we can editorialise the packaging by adding recipes and fun information.
Bringing the various elements together into a single coherent design, one that accurately represents your products and makes them appealing to customers, is a rewarding and exciting process. It begins with your expertise and experience, then progresses by working with our creative team. Fine Design would like to be seen as a trusted extension to your own marketing team, whether you are a start-up business or an established brand.